So, in light of the uproar over the Tarte Cosmetics Shape Tape Foundation launch in which the brand released 15 shades of their new foundation that were not inclusive of people with dark skin tones, I thought I’d list a few of my favorite makeup brands that are all-inclusive in their range of color cosmetics including foundation shades. There are many more inclusive beauty brands out there than I list here but these are the ones that I find accessible, affordable and compatible with my makeup needs. (Photo Source: Fenty Beauty)
Fenty Beauty delivered my perfect foundation shade last year when the brand, created by Rihanna, dropped 40 shades of foundation when it launched in September 2017. The 40-shade launch and their inclusive marketing campaign shook up the beauty world.
MAC Cosmetics has over 50 shades of cream, liquid and powder foundation shades that are inclusive of all skin tones. They also have a massive shade range of blush colors and lipstick shades that suit all complexions.
Actress Aja Naomi King recently became a spokesperson for L’Oreal Paris, which is one of my favorite drugstore makeup brands due to their wide range of foundation shades and brown girl-friendly face powders.
Maybelline has become more inclusive with their foundation shade range over the past several years. I like their Fit Me Matte + Poreless foundation. (Photo Source: Glamour Magazine)
There are many high-end makeup brands that, unlike Tarte Cosmetics, carry a wide shade selection of concealers, foundations and other color cosmetics that are inclusive of women with dark skin tones.
Lancome’s Teint Idole Ultra Wear Foundation is available in at least 40 shades and is inclusive of deep skin tones.
Bobbi Brown Cosmetics has a diverse range of foundation shades, highlighters and other color cosmetics for black women and women of color.
Becca Cosmetics is sold at Sephora and offers a wide selection of blushes, foundations and highlighters that complement all skin tones.
These are just a few makeup brands that offer a wide range of foundation shades for dark skinned people. Other inclusive makeup brands include NARS and Makeup Forever.
On a personal note, while I’ve never used Tarte’s makeup (I once tried a couple of their blushes but they did not show up on my deep skin tone), I faithfully used their Maracuja Oil for several years. But I will no longer be supporting Tarte Cosmetics or using any of their products because so many people are left out or excluded from using their color cosmetics. I cannot recommend a Tarte makeup product to anyone when Tarte most likely doesn’t have a shade for them.
Jackie Aina and Alissa Ashley take on Tarte for blowing the Shape Tape Foundation launch because of their continued lack of inclusion.
So, I hope you found this post helpful. Feel free to add to my list of inclusive makeup brands in the comment section below this post. Thank you for visiting my blog!